Your online reputation is often the first impression patients have of your clinic. Reviews on Google, Facebook, and healthcare platforms heavily influence whether someone chooses to book with you.
In healthcare, however, managing reviews requires more than good customer service. UK regulations — including ASA advertising standards, the CAP Code, GMC guidance, CQC expectations, and UK GDPR, place strict limits on how clinics can collect, use, and respond to feedback. One careless response or inappropriate request could result in compliance breaches and long-term reputational damage.
At Total Medical Design UK, we help healthcare providers manage their online presence with professionalism and care. Our approach strengthens trust, supports compliant engagement, and ensures your practice protects its reputation while growing safely.
Reviews influence patient decisions as much as personal recommendations.
Poorly managed responses can harm trust and trigger complaints.
A strong reputation differentiates you in a competitive market.
Patient confidence supports long-term loyalty and growth.
We set up or refine your profile with accurate services, contact details, hours, and images so patients see a professional, trustworthy listing in Google Search and Maps.
We provide templates and training so you and your staff can respond in a professional, respectful, and compliant manner. Responses acknowledge feedback without breaching confidentiality or advertising rules.
Your team learns how to manage both positive and negative reviews safely, creating consistency and confidence across your clinic.
We audit your current online presence, identify risks, and provide recommendations. We can also monitor reviews on an ongoing basis, alerting you to sensitive feedback and advising on appropriate responses.
We explain what is and is not permitted under UK law and advertising standards, showing you how to encourage feedback without soliciting non-compliant testimonials.
All review strategies are aligned with the CAP Code, ASA rulings, GMC guidance, CQC requirements, and UK GDPR. This protects patient privacy while safeguarding your reputation.
Patients searching for your clinic will find accurate, consistent information and a track record of respectful engagement.
Transparent handling of feedback builds long-term confidence in your services.
An optimised Google Business Profile boosts map and search performance.
Responses are crafted with privacy and advertising standards in mind.
Monitoring and proactive advice keep your clinic ahead of issues before they escalate.
Patients often check reviews before making a booking. A positive online reputation can attract new patients, while unmanaged or negative reviews can deter them. In healthcare, maintaining professionalism and compliance in your responses is vital to building trust.
Yes, but with caution. You may encourage general feedback about service and experience, but you must not request testimonials that make claims about clinical outcomes. All feedback should be voluntary and carefully reviewed against ASA and GMC standards.
Always remain calm, professional, and compliant. Never share patient details, debate clinical outcomes publicly, or risk breaching confidentiality. We provide templates that acknowledge feedback respectfully while protecting privacy.
Yes. We work with you to draft compliant responses, manage the reputational impact, and where appropriate escalate reviews to the platform if they breach terms of service.
Yes. We can set up, audit, and optimise your profile, ensuring accurate details, images, and booking links. This helps patients find and trust your clinic online.
Yes. We can monitor reviews on an ongoing basis, alerting you to sensitive feedback and providing guidance on responses. Regular updates also ensure your online profiles remain accurate and competitive.
Your reputation is one of your clinic’s most valuable assets. With Total Medical Design, you get compliance-first support that helps you manage reviews, protect patient privacy, and build lasting trust in your community.
07951 700 414