Consistency builds trust. If your website, signage, brochures and referral pads all look different, it creates confusion and undermines professionalism. A style guide documents your visual identity and ensures everyone in your clinic communicates with one voice.
This is essential in healthcare, where clarity and trust matter. We create style guides for UK consultants, specialists, dentists and allied health providers. Whether you are launching a new brand or formalising an existing one, we make your identity clear, consistent and ready for growth.
Builds trust by presenting a unified, professional image
Makes it easy for staff and suppliers to follow brand rules
Protects your logo and visuals from misuse
Keeps branding consistent as your clinic expands
We assess your current branding and visual assets to identify gaps.
We document colour palettes, typography, imagery styles and logo usage so every communication looks professional.
From a concise reference to a full brand manual with voice and messaging guidance.
Digital and print ready versions are supplied. We can also run a walkthrough session for your team and partners.
Guidance includes appropriate imagery, wording and presentation for healthcare to support professionalism.
With sizing, spacing and placement
With HEX, RGB and CMYK values
For headings, body and digital use
Imagery and iconography guidelines
For web, signage and print
Optional brand voice and messaging rules
Every piece of communication looks polished and aligned.
Clear rules mean fewer revisions and faster delivery.
Your logo and colours are always used correctly.
New services and locations adopt the same identity with ease.
Clear standards help avoid materials that could mislead or undermine professionalism.
It is the rulebook for how your brand appears. For healthcare providers it ensures logos, colours, fonts and imagery are consistent across every touchpoint, building trust and credibility.
Logo rules, approved colour palettes with codes, typography recommendations and imagery guidelines, plus application examples for real world use.
Yes. We consolidate your current assets into a coherent system and document everything in an easy to use guide.
By setting clear rules for imagery, wording and layout, it reduces risk and supports responsible presentation under ASA and CAP expectations.
Yes. It is a living document and we can extend it as your clinic grows.
Yes. You receive a PDF for easy sharing and a print ready version if you want a hard copy in the clinic.
A style guide is the foundation of a strong healthcare brand.
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