Social media is no longer just for lifestyle brands. Patients increasingly use platforms such as Facebook, Instagram, and LinkedIn to discover healthcare providers, learn about their services, and assess their professionalism. A clinic without a social presence may appear less approachable or outdated, even if the care it provides is excellent.
For healthcare providers, however, social media marketing must be handled with care. Unlike other industries, you cannot rely on testimonials, unverified claims, or emotionally charged content. Every post, caption, and image must comply with ASA advertising standards, the CAP Code, GMC guidance, CQC expectations, and UK GDPR.
At Total Medical Design, we help healthcare providers across the UK use social media to attract, educate, and retain patients. Our strategies are creative yet compliance-first, allowing you to grow your practice safely and effectively.
Patients research providers online before booking.
Consistent posting builds awareness and familiarity.
Educational content demonstrates expertise and professionalism.
Social media amplifies the impact of SEO and advertising.
Professional profiles reassure patients and strengthen credibility.
We set up or refine your profiles with accurate service details, contact information, and professional branding, so patients see a polished and trustworthy presence.
We create a calendar of posts tailored to your audience, including educational topics, seasonal campaigns, and compliant engagement content.
Our team designs engaging visuals and captions that align with your brand voice and are reviewed for compliance.
We guide you on safe ways to respond to comments and messages, ensuring confidentiality and professionalism are maintained.
Organic posts are supported by paid campaigns on Facebook and Instagram, extending reach and visibility.
All social media content is reviewed against UK healthcare advertising standards to avoid prohibited claims, misleading imagery, or privacy risks.
Understand your services, patients, and goals.
Develop a tailored posting plan.
Produce engaging, compliant posts and visuals.
Content is checked and approved before going live.
Posts are scheduled, with optional monitoring and reporting.
Regular, professional posts keep your clinic visible in patients’ feeds.
Educational, accurate posts position you as a credible provider.
Active social channels encourage stronger patient relationships.
Built-in compliance reviews reduce risk.
Social media enhances SEO, advertising, and content marketing.
Patient-friendly Q&As and posts improve your chances of being referenced in AI-generated search results.
Patients expect to see providers online. A professional presence on Facebook, Instagram, or LinkedIn builds familiarity and trust, making patients more likely to book. Social media also provides a direct channel to share updates and educational content.
We review all content against ASA advertising standards, the CAP Code, GMC guidance, and UK GDPR. We avoid unsubstantiated claims, testimonials about clinical outcomes, and inappropriate imagery. Instead, we focus on educational content and professional engagement.
Yes. We can manage your accounts end-to-end, from creating content and scheduling posts to reporting and monitoring. Alternatively, we can provide strategies and templates for your in-house team to implement.
Consistency matters more than volume. For most healthcare providers, posting two to three times per week is effective. We tailor schedules based on your goals and resources.
Yes. While social media is often a tool for awareness and engagement, when combined with ads and booking links it can generate direct enquiries. Many clinics see a measurable increase in website traffic and bookings from Facebook and Instagram.
Educational posts, seasonal health campaigns, staff introductions, behind-the-scenes content, and awareness day campaigns are particularly effective. All content must remain professional, compliant, and patient-focused.
Social media gives your clinic the opportunity to reach and engage patients where they already spend time. With Total Medical Design, you get patient-focused, compliance-ready strategies that build awareness, trust, and measurable growth.
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