For healthcare providers looking to grow their conversions, landing pages present a great opportunity. Unfortunately, they are not utilised enough. Many medical businesses that promote themselves online often direct targeted traffic straight to their website homepage rather than sending them...
Branding is often overlooked when it comes to medical marketing. In fact, it wasn’t always necessary. However, building a strong brand for your healthcare practice or clinic is essential in today’s competitive healthcare market. Without branding you are missing out...
While interpreter services in the UK, such as NHS Language Line, are widely available and proven to improve the quality and safety of care, the same consideration is not always applied to digital communication. Yet producing content such as websites...
When selecting images for your website, stock photography is often the easiest and most feasible option. Not only is it readily available, but it also offers a professional finish that looks good online. However, although stock images may be appealing,...
Having a professional website for your practice is critical in today’s digital world. But unless you are actively promoting it, prospective patients won’t find it. And if they can’t find it, they don’t know who you are, what you offer...
When considering the value of online patient-doctor reviews, medical professionals have traditionally been sceptical. Concerns over negative feedback and subsequent loss of credibility hit hard when your professional reputation is at stake. However, in today’s digital world where patient testimonials...
Everybody understands the importance of SEO in attracting clients. It is even more important for medical websites as the competition between providers is high. The success of any SEO project lies in selecting and using the keywords effectively. There is...
1. Know what platform suits what audience If you’re marketing a new treatment for Alzheimers Disease to carers and healthcare providers who are over 40, you may want to consider a more traditional channel for delivery of this information. Social...
When it comes to creating maximum impact with your healthcare website, you need to understand and implement all of the relevant trade tools. However a unique approach should be used for marketing in the healthcare industry. 1. Pay particular attention...
The digital world has increasingly moved from older computer interfaces towards screens in multiple different sizes and in multiple different devices. Designing a website that looks good on all screens can be a challenging task without the knowledge about this....
Medical practitioners and medical clinics looking to boost their online presence and traffic to their website need the assistance of a Google Adwords Certified marketing expert. That all may sound like it’s in a different language to you. So we...
The ever-increasing amount of internet traffic out there comes not from reading text but from watching video. Streaming video on YouTube and other providers accounts for over 80% of web traffic nowadays! A recent Forrester Research paper showed that in...
Although Linked In is generally thought of as being the domain of business people, it has flourished as one of the most useful social media tools for medical professionals and doctors. There are now over 2 million people working in...
In the previous article, we focused on human computer interfaces and how these have changed the way man and machine coexist together. As well as content strategy and how expertly crafted content can provide your business with high impact visibility....
Technology is rapidly accelerating and changing beyond all recognition every few years. So the healthcare industry mustn’t only keep up, it must be at the forefront of these changes. Doctors and medical practitioners everywhere would do well to stay on...
You’re probably used to best practice procedure is your field! Did you know that the same applies to medical website design? For every single exceptional medical website – there are a dozen drab, dull and confusing doctors’ websites! GP’s and...
You just created a fantastic product. You tested it and found it works well. You gave it to a few people who love it. Now you want to get others to buy it. Creating a brand identity helps position your...
Have you ever thought of advertising your clinic? How? But the major question is, do you have the time, courage and effort to advertise your medical clinic despite being in attending to your patients and clients? If not, then it...
This highly changing and technology-driven economy is the biggest reason why more medical practitioners are establishing and maintaining their own medical services’ website. Technology has been shaping the lifestyle of most people especially those who are directly affected by technology...
The power of social media has been more intensive nowadays especially among businesses that leverage on online marketing. Below are some of the ways on how a medical practitioner could utilize the power of social media websites. Social media is...
At this internet age, Social Media is becoming a vital part in maximizing the use of internet connection. The introduction of Social Networking sites greatly influenced the formulation of goals towards increasing the traffic web using social media platforms. These...
Here is a list of relevant features or tools that medical websites should have. To easily grasp the features, we grouped these relevant features according to function. 1. Communication Tools – The success of medical practice leverages on the number...
If you are a seasoned online marketer, you are probably aware there are differences between visitors to your website with absolute unique visitors, page views with unique page views, and clicks with visits. However, for someone starting out, hearing or...
Website utilization has created more impact on people’s lives, not to exempt the medical industry. More doctors and medical professionals are now using medical website to generate more clientele and build their networks. If you are keen on having your...
Link building plays an important role in maximizing the use of a website. Each link serves as a “vote” for the website which could lead to higher page ranking and out stand among others who are not linked. Link building...
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