Nicola Elkington

With over 20 years of experience in digital marketing, Nicola specialises in helping healthcare professionals expand their reach and connect with the right patients through targeted social media strategies and paid advertising.

Her career has spanned roles in IT distribution, corporate marketing, and eCommerce, giving her a well-rounded perspective on digital marketing’s evolution. After running a successful eCommerce business, Nicola transitioned to working with SMEs and startups, using data-driven social media campaigns and digital advertising to help them grow.

At Total Medical Design, Nicola leads social media marketing, paid advertising, and digital strategy, ensuring that medical and health professionals achieve measurable results online. Whether it’s Facebook, Google Ads, LinkedIn, Instagram, or email marketing, she tailors each strategy to match the unique goals of every practice.

What Drives Me

I love simplifying digital marketing for medical professionals, cutting through the noise and providing clear, practical strategies that deliver tangible business outcomes. Seeing my clients succeed through well-executed campaigns keeps me passionate about my work.

Beyond Work

When I’m not crafting high-performance ad campaigns, you’ll find me restoring vintage home finds, enjoying great food and drinks with friends, or planning my next travel adventure.