Why Analytics Matter for Healthcare Marketing

Marketing is only valuable if it delivers measurable results. Too often, clinics are left unsure whether their campaigns are working, how patients are finding them, or if advertising spend is being used effectively. Vanity metrics like clicks and impressions don’t answer the key question: are we getting more patient bookings?

At Total Medical Design UK, analytics are at the heart of everything we do. We provide transparent, patient-focused reporting that tracks enquiries, bookings, and revenue — not just abstract numbers. With our real-time dashboards, you’ll have complete clarity on how your marketing is performing and where to focus next.

How We Deliver Transparent Reporting

Design Services

Custom Dashboard View

We provide a real-time dashboard showing website traffic, enquiries, bookings, spend, and ROI. Data is displayed in clear, easy-to-understand charts designed for clinic managers, not just marketers.

Design Services

Comprehensive Tracking Setup

We configure Google Analytics, conversion tracking, and call tracking specifically for healthcare. This allows us to measure online forms, phone calls, and appointment bookings accurately.

Design Services

Channel Performance Reports

Reports break down results by channel — SEO, Google Ads, Meta Ads, social media, and email — so you can see exactly which platforms are generating patient growth.

Design Services

Patient-Focused KPIs

We report on meaningful metrics such as enquiries, consultations booked, and patient retention, rather than vanity measures like impressions or likes.

Design Services

Compliance and Privacy

All analytics and reporting are set up in line with UK GDPR and CQC expectations. Data is anonymised where necessary, and no sensitive patient information is exposed.

Our Process

1

Audit

Review your existing tracking setup.

2

Implementation

Add conversion tracking, call tracking, and booking metrics.

3

Dashboard Setup

Build a live dashboard showing your most important KPIs.

4

Monitoring

Track performance continuously with alerts for major changes.

5

Reporting & Strategy

Provide monthly reports with insights and actionable recommendations.

Benefits You Can Expect

Clarity and Transparency

Understand exactly how your marketing spend is translating into patient growth.

Smarter Decision-Making

Allocate budget more effectively by focusing on channels with the strongest ROI.

Increased Patient Growth

Optimise campaigns for the metrics that matter most: new patient enquiries and bookings.

Real-Time Access

Log into your dashboard at any time to see live results.

Compliance Confidence

Analytics are configured with GDPR safeguards to protect patient privacy.

Future-Ready Insights

Dashboards are designed to adapt to AI-driven search and new platforms.

Unlike generic reports, our dashboards focus on patient-centred KPIs such as enquiries, bookings, and retention. Data is presented in a clear, clinic-friendly format so you can see how marketing translates directly into growth.

The dashboard shows website traffic, conversions (form submissions, calls, bookings), advertising spend, and ROI. Visual charts and tables make the data easy to interpret.

Yes. We set up call tracking and online booking conversions where possible. This ensures you can see exactly how many patients are contacting your clinic through each channel.

Yes. We can integrate with booking platforms used in the UK (such as Semble, Doctify, or in-house CRMs) to track confirmed appointments, not just enquiries.

We configure analytics with privacy in mind. Data is anonymised where appropriate, cookie consent is managed, and reporting never exposes personal health information.

You’ll have access to live dashboards at all times. In addition, we provide monthly reports with insights and recommendations so you can act on the data.

Yes. Our reporting provides clear evidence of how budgets deliver patient growth, helping clinic managers, partners, or boards make informed decisions.

Get Clear on Your Marketing Results

Stop guessing whether your marketing is working. With Total Medical Design’s analytics and dashboards, you get complete visibility into enquiries, bookings, and ROI — so you can grow your clinic with confidence.