Email remains one of the most effective ways to stay connected with patients. While social media builds awareness, email helps maintain long-term relationships. A regular newsletter or seasonal campaign can remind patients to book check-ups, introduce new services, and share health education resources.
In healthcare, however, email marketing must be approached carefully. Communications must respect patient privacy, avoid unsubstantiated claims, and comply with ASA advertising standards, the CAP Code, GMC guidance, CQC requirements, and UK GDPR. Mishandled campaigns can quickly undermine trust or result in regulatory action.
At Total Medical Design, we help healthcare providers across the UK use email marketing to educate, engage, and retain patients. Our campaigns are designed to deliver measurable results while remaining safe, compliant, and patient-centred
Keeps your clinic top-of-mind with existing patients.
Encourages repeat bookings and continuity of care.
Builds authority by sharing professional health insights.
Provides measurable results with open and click tracking.
Integrates with booking systems for a smoother patient journey.
We work with you to identify goals, such as increasing seasonal bookings, launching new services, or sharing health campaigns.
Emails are branded to your clinic, optimised for mobile, and written in clear, patient-friendly language. All copy is reviewed for compliance.
We connect email systems with your booking platforms or CRM, making it easier for patients to schedule appointments directly from campaigns.
We implement best practices for consent, opt-ins, and unsubscribes. Mailing lists are handled securely in full alignment with UK GDPR.
Campaign performance is tracked with clear reports on open rates, click-throughs, and bookings. Insights are used to refine future campaigns.
Define goals, audience, and frequency.
Outline topics for newsletters and campaigns.
Produce compliant, branded emails.
You approve drafts before distribution.
Measure results and refine campaigns.
Stay connected and encourage return visits.
Direct links make it easy for patients to book.
Share accurate health information to reduce misinformation.
Campaigns are fully reviewed for advertising and privacy standards.
One of the most affordable digital channels with strong ROI.
Structured, patient-friendly newsletters reinforce your clinic’s authority across emerging search and AI platforms.
Yes. Email consistently delivers strong engagement and ROI across industries, including healthcare. It provides a professional way to stay connected with patients, promote services, and support patient loyalty.
All campaigns are reviewed against ASA advertising standards, GMC guidance, the CAP Code, and UK GDPR. We avoid unsubstantiated claims, ensure content is accurate, and handle patient data securely. We also ensure proper consent management, opt-ins, and easy unsubscribe options.
Yes. We can take care of the entire process, from strategy and content writing to design, scheduling, and reporting. Alternatively, we can provide branded templates and campaign plans for your in-house team.
Educational articles, seasonal reminders (e.g. flu vaccinations), practice updates, and new service announcements perform particularly well. The focus should always be on providing value rather than heavy promotion.
It depends on your resources and goals, but monthly or quarterly newsletters are most common for UK healthcare providers. We help you balance staying visible with avoiding inbox fatigue.
We provide detailed reports on open rates, click-through rates, and conversion metrics such as bookings. This transparency helps you understand exactly how email campaigns contribute to patient growth.
Email marketing helps your clinic build long-lasting patient relationships while staying fully compliant. With Total Medical Design, you get campaigns that educate, engage, and grow your practice with confidence.
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