When patients are actively searching for care, speed matters. Google Ads and Meta platforms such as Facebook and Instagram place your clinic in front of patients at the exact moment they are considering their options. Done right, paid advertising generates enquiries quickly, builds awareness, and supports long-term growth.
In healthcare, however, ads cannot simply be persuasive. They must also be compliant. Misleading claims, patient testimonials describing clinical outcomes, or poorly worded copy can result in ASA complaints, reputational damage, and a loss of patient trust. That is why every campaign we run is designed to achieve results while staying fully aligned with the CAP Code, ASA rulings, GMC guidance, CQC requirements, and UK GDPR.
Your services appear at the top of Google search results or within targeted social feeds.
Ads reach the right audience based on demographics, location, and intent.
Transparent reporting on calls, enquiries, and bookings generated.
Start with modest budgets and scale as results build.
We begin by understanding your services, patient demographics, and objectives. This ensures campaigns are tailored to attract the right patients while avoiding wasted spend.
Through detailed keyword research and audience analysis, we identify high-intent searches and behaviours, targeting people actively considering care in your area.
Our team designs adverts that balance clarity, persuasion, and professionalism. Every ad is reviewed against ASA, GMC, and CAP Code standards to ensure no unsubstantiated claims, prohibited testimonials, or misleading imagery are included.
Once live, campaigns are monitored daily. We refine targeting, budgets, and creative elements to improve efficiency and maximise enquiries.
You receive jargon-free reports showing calls, form submissions, and bookings. We measure what matters most: patient growth, not just clicks.
Unlike SEO, which builds visibility gradually, ads can generate enquiries immediately.
Campaigns reach patients ready to act, whether searching “dentist near me” or browsing physiotherapy options.
All ads are designed with healthcare-trained writers and built-in compliance checks.
Ads work best when combined with SEO, content, and reputation strategies.
Paid ads remain an essential tool as AI-driven search reshapes patient discovery.
Google Ads are paid listings that show your services at the top of relevant searches. Meta ads run across Facebook and Instagram, targeting patients by location, demographics, and interests. Both channels deliver immediate visibility, helping you attract patients who might not otherwise find you.
Yes. We manage campaigns across both platforms. For Google, we handle keyword research, ad copy, compliance checks, and bid strategies. For Meta, we design visual and text ads tailored to patient engagement, whether the goal is awareness or direct bookings.
Every campaign is reviewed against the CAP Code, ASA rulings, GMC guidance, and UK GDPR. We avoid unsubstantiated claims, outcome-based testimonials, and misleading imagery. Compliance is embedded at every stage so you can advertise confidently.
Google and Meta ads can begin generating traffic and enquiries within days of launch. Over time, as campaigns are optimised, cost per enquiry typically reduces, and bookings increase.
Yes. You will receive transparent reports showing impressions, clicks, costs, and, most importantly, conversions such as calls, form submissions, and bookings. This allows you to see exactly how your ad spend contributes to patient growth.
We can advertise most healthcare services, provided campaigns meet compliance requirements. For sensitive or highly regulated treatments, we provide additional guidance, disclaimers, or recommend pre-vetting to ensure campaigns remain ethical and legally sound.
Google and Meta ads are one of the fastest ways to grow your clinic — but they must be executed carefully. With Total Medical Design, you get targeted, compliant campaigns that deliver measurable results while protecting your reputation.
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