Total Care Clinic is a multi-disciplinary healthcare practice offering physiotherapy, podiatry and Pilates across two locations in Limerick and Tralee. When they came to Total Medical Design UK, they had no website, no established brand and no presence in search.
The clinic had a strong clinical team and a growing patient base through word of mouth, but nothing online to support referrals, attract new patients searching for their services, or present a professional face to GPs and other referring practitioners.
The brief was clear: build a complete digital foundation from the ground up, designed to grow with the practice and compete for the local searches that matter most to a multi-site clinic group.
A new clinic website in a competitive local healthcare market faces several simultaneous challenges. Getting all of them right from launch is critical. A weak start means months of catch-up.
Limerick and Tralee clinics needed to sit under a single, coherent brand and website while allowing patients in each area to find and book the relevant clinic easily.
No domain authority, no indexed pages, no existing keyword rankings. Every search position had to be earned from scratch against established local competitors.
Physiotherapy, podiatry and Pilates cover dozens of conditions and treatments. The website needed to surface the right content for each patient audience without becoming overwhelming.
Health queries are increasingly answered by AI tools before a patient sees a list of clinic websites. The site needed to be structured to earn those citations from day one.
Total Medical Design UK delivered every element of the clinic’s digital presence as a single integrated project, ensuring brand, website, content and SEO worked together from the moment the site launched.
A complete visual identity for Total Care Clinic including logo design, colour palette and typography, applied consistently across the website, signage and patient-facing materials.
A bespoke, mobile-first WordPress website covering both clinic locations, with structured service sections for physiotherapy, podiatry and Pilates, online booking integration via SelectandBook, and a conditions-we-treat architecture designed for patient search journeys.
Full website copy written for patient audiences and structured for search. Service pages, condition pages, team profiles and location-specific pages, all compliant with Irish healthcare advertising standards.
Keyword research targeting local and condition-specific searches across Limerick and Tralee. On-page optimisation, technical SEO, schema markup for MedicalOrganization, services and practitioners, and location-specific page architecture to support map pack visibility.
Content structured specifically for AI search citation. FAQ sections on key service and condition pages written to match how patients phrase health questions in Google AI Overviews, ChatGPT and Perplexity. Schema markup implemented to help AI tools accurately understand the clinic’s services and locations.
Full tracking setup from launch, giving the clinic visibility of keyword rankings, search impressions, click-through rates and patient enquiry sources from day one.
The SEMrush data captured in June 2026 tells a clear story. A site that did not exist 12 months earlier is now ranking for 246 keywords, receiving 739 monthly organic visitors, and generating non-branded traffic at a level 950% higher than at the start of the tracked period. Non-branded traffic growth is the most meaningful metric. It represents new patients finding the clinic through condition and service searches, not just people who already knew the name.
Growth in non-branded traffic
Patients finding Total Care Clinic through condition and service searches, not by name. This is new patient discovery, not existing patient loyalty.
Overall traffic growth
Total organic traffic up 155% in the tracked period, with 739 monthly visitors at the point of reporting.
Keywords ranked in Google IE
Up 35% period on period. Covering physiotherapy, podiatry, conditions and location-specific queries across Limerick and Tralee.
Keywords ranking in the top 10
7 of these are new top 10 rankings in the tracked period. Includes position 5 for chiropodist Tralee and podiatrist Tralee, position 6 for physiotherapy Tralee and chiropodist Limerick.
Keywords ranking in the top 20
18 of these entered the top 20 in the tracked period, showing consistent upward movement across the keyword set.
Keywords improved in ranking
Against only 5 keywords that declined, a 12:1 ratio of improving to declining keywords, a strong indicator of sustained SEO momentum.
The following rankings were recorded in June 2026 via SEMrush position tracking for Limerick, Ireland. All positions were gained from zero within the project timeline.
| Keyword | Position | Movement |
|---|---|---|
| podiatrist tralee | 5 | +10 positions |
| chiropodist tralee | 5 | +13 positions |
| physiotherapy tralee | 6 | +39 positions |
| chiropodist limerick | 6 | +94 positions |
| physiotherapist limerick | 6 | +4 positions |
| physio tralee | 7 | +45 positions |
| chiropody limerick | 10 | +90 positions |
| chiropodist near me | 10 | +90 positions |
| physiotherapists in tralee | 12 | +88 positions |
| total care physio limerick | 1 | Brand term |
| total care physio tralee | 1 | Brand term |
The results at Total Care Clinic reflect what happens when brand, website, content and SEO are built together by the same team rather than commissioned from separate suppliers at different times.
The site architecture was designed around the patient search journey before a single page was written. The content was written with the keyword strategy already mapped. The schema markup was built into the website templates, not added afterwards. The result is a site that was performing in search within weeks of launch, not months.
The 950% growth in non-branded traffic is the number that matters most to a clinic in this position. It means patients in Limerick and Tralee searching for a physiotherapist or chiropodist are finding Total Care Clinic without already knowing it exists. That is what a properly built healthcare website should do.
The Total Care Clinic project started exactly where most new practices do: no website, no brand and no search visibility. Our Starter Package is built for that starting point.
07951 700 414